This lesson includes a PowerPoint and a worksheet and covers: a) Distinction between inorganic and organic growth b) Methods of growing organically c) Advantages and disadvantages of organic growth Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Types of pricing strategy: cost plus (calculating mark-up on unit cost) price skimming penetration predatory competitive psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: number of USPs/amount of differentiation price elasticity of demand level of competition in the business environment strength of brand stage in the product life cycle costs and the need to make a profit c) Changes in pricing to reflect social trends: online sales price comparison sites Written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet which covers: a) Small business survival in competitive markets: o product differentiation and USPs o flexibility in responding to customer needs o customer service o e-commerce Written by Sarah Hilton from Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The product life cycle b) Extension strategies: product promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: mass markets niche markets business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Distribution channels b) Changes in distribution to reflect social trends: online distribution changing from product to service Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Recruitment and selection process: o internal versus external recruitment b) Costs of recruitment, selection and training c) Types of training: o induction o on-the-job o off-the-job Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Survival b) Profit maximisation c) Other objectives: o sales maximisation o market share o cost efficiency o employee welfare o customer satisfaction o social objectives Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The difficulties in developing from an entrepreneur to a leader Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Opportunity cost b) Choices and potential trade-offs Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Sources of finance: o family and friends o banks o peer-to-peer funding o business angels o crowd funding o other businesses b) Methods of finance: o loans o share capital o venture capital o overdrafts o leasing o trade credit o grants Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Owner’s capital: personal savings b) Retained profit c) Sale of assets Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Capacity utilisation: o current output (divided by) maximum possible output (x 100) b) Implications of under- and over-utilisation of capacity c) Ways of improving capacity utilisation Written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 4 Pricing Strategies This lesson covers: a) Types of pricing strategy: • cost plus (mark-up on unit cost) • price skimming • penetration • predatory • competitive • psychological. b) Factors that determine the most appropriate pricing strategy for a particular situation: • number of USPs/amount of differentiation • price elasticity of demand • level of competition in the business environment • strength of brand • stage in the product life cycle • costs and the need to make a profit. c) Changes in pricing to reflect social trends: • online sales • price comparison sites. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (134) 2 Recruitment This lesson covers: a) Recruitment and selection process: • internal versus external recruitment. b) Costs of recruitment, selection and training c) Types of training: • induction • on-the-job • off-the-job. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (134) 3 Organisational Design This lesson covers: a) Structure: • hierarchy • chain of command • span of control • centralised and decentralised. b) Types of structure: • tall • flat • matrix. c) Impact of different organisational structures on business efficiency and employee motivation. This lesson is written by Sarah Hilton for Revisionstation

New Pearson Edexcel A Level International Business (134) 4 Motivation This lesson covers: a) The importance of employee motivation to a business b) Motivation theories: • Taylor (scientific management) • Mayo (human relations theory) • Maslow (hierarchy of needs) • Herzberg (two-factor theory). c) Financial methods to improve employee performance: • piecework • commission • bonus • profit share • performance-related pay. d) Non-financial methods to improve employee performance: • delegation • consultation • empowerment • team working • flexible working • job enrichment • job rotation • job enlargement. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (134) 5 Leadership This lesson covers: a) Leadership: • the distinction between management and leadership. b) Types of leadership style: • autocratic • paternalistic • democratic • laissez-faire. c) The difficulty of moving from entrepreneur to leader. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (132) 5 YED Income Elasticity of Demand Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Calculation of income elasticity of demand. b) Normal and inferior goods. c) Interpretation of numerical values of income elasticity of demand. d) The factors influencing income elasticity of demand. e) The significance of income elasticity of demand to businesses

NEW Pearson Edexcel A Level International Business (133) 1 Marketing objectives a) Marketing objectives • increase market share • increase revenue • building a brand. b) The product life cycle and extension strategies. c) The Boston Matrix and the product portfolio. d) The concept of ‘marketing mix’. e) Marketing strategies appropriate for different types of market: • mass markets • niche markets • business to business (B2B) • business to consumer (B2C). f) Consumer behaviour – how businesses develop customer loyalty.